"The Investment in Staging is
always less than a price reduction!"
Barb Schwartz, Creator of the Home Staging® Concept
Your Product Has to Stand Out
When you get ready to place your home on the market for sale it becomes a product. Homes will compete against a huge inventory of available homes. To gain an edge in your marketplace you must be priced right and look better than the competition. It's extremely important to make a listing stand out in the marketplace.
So what can consumers and their agents do to catch the attention of home buyers?
- Make the first impression of the home positive and inviting
- Enable buyers to envision themselves living in the home
- Show the full potential of the home
- Make the home visually appealing for print and online advertising
What is Home Staging®?
Home Staging is professionally preparing homes for sale, so that they appeal to the most amount of buyers and generate the highest price in the least amount of time on market, regardless of the home's price, condition or location. Staged Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers.
Home Staging is NOT decorating, fluffing, interior design or redesign. Instead, Home Staging is detailing, de-cluttering, depersonalizing and preparing a seller's home to give it a "model home" appearance so that the potential buyer can "see" themselves living in the home. Before buyers decide to buy, they need to mentally move their own things into a home. If a home has too much or too little in it, it is difficult for most buyers to visualize how their own things will look in the home.
Using a proven professional set of guidelines, Kim will work with you room by room inside your home and all around the outside to get it Staged in the best way possible for the least amount of investment. Whether your home is large or small, vacant or lived-in, the investment in Home Staging is so very low compared to the high return you will receive selling a Staged Home. Staged Homes sell faster than the competition and in most markets, for more money. They have the ability to attract more buyers and appear more cared for to buyers, real estate agents, home inspectors and appraisers.
Why Do You Need an Accredited Staging Professional®?
An Accredited Staging® Professional® (ASP®) is a dedicated professional who has studied and learned the proven and powerful techniques of Staging® homes. Staged® Homes traditionally present themselves better than the competition by being clean, clutter-free, and ready to show to prospective buyers. Kim obtained her ASP® designation in 2010 and would love to share her home staging guidance.
IAHSP® and the ASP® Designation are the benchmark association and designation and have been established and strongly built over many, many decades of time. This helps the public know that ASPs® are the true proven leaders in the Home Staging Industry as they serve their clients and consumers where they live and work.